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| Consolidation of deliveries |
| Incentives |
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About START START deals with making goods distribution more energy efficient by combining access restrictions, incentives and the development of consolidation centres. START is coordinated by the City of Göteborg. For more information contact Håkan Perslow Lisa Sundell |
Bristol
As part of the START project Bristol will look to introduce access control and priority measures that improve efficiency whilst minimising the impact of freight movements. The successful operation of the freight consolidation scheme serving city centre retailers will be developed to offering value added services to retailers and integrate the scheme with new retail development. The established local freight network will offer an incentives package of training and guidance to improve fleet efficiency as well as safe and efficient driver training.
Bristol is the largest urban area in the South West region covering an area of some 110sq km’s and provides a centre of industry, commerce, education and culture. Bristol City Council is a local authority with responsibility for transport, planning and other public services over an urban area with a population of some 400,000. In recent years major re-development of the city centre, and harbourside area has been undertaken, bringing new homes, offices and leisure sites into the city centre making it a more attractive place to work, live and visit.
The Council’s Local Transport Plan and Air Quality Action Plan recognises the need to minimise the impact of freight vehicles whilst ensuring the economic vitality of the city centre. The city centre retailing area, Broadmead, receives 90,000 delivery vehicles per year contributing to congestion, traffic related air pollution and vehicle conflict in loading areas.
Priority measures and access restrictions
In Bristol planned activities will seek to efficiently manage and where appropriate prioritise the movement of freight vehicles particularly where these access control and priority techniques will promote and support the use of the consolidation scheme.The Broadmead shopping area is currently being redeveloped to increase retail space by some 40%. The surrounding strategic road network, servicing and delivery areas for the redevelopment will bring new challenges for goods distribution and therefore, in support of the Council’s Air Quality Action Plan work will focus on managing deliveries more effectively with priority measures where appropriate. The aim being to reduce travel times for vehicles accessing the city centre and provide more reliable journey times on congested routes.
In parallel, city centre access control and restriction measures will be considered to support and help develop the business model for consolidation activities. These measures will look to manage access to the city centre shopping area where conflict with pedestrians and public transport currently occurs in streets surrounding the existing pedestrianised area. Exempting consolidation centre delivery vehicles form these access control measures will further enhance the attractiveness of the consolidation scheme to retailers.
Consolidation scheme
An urban freight consolidation centre has been established in Bristol, which currently serves 51 retailers located in the Broadmead shopping area in the city centre. The proposed activities in START will add new aspects to the freight consolidation scheme, which will seek to move this initiative onto a sustainable footing whilst delivering positive transport and environmental benefits. Planned work includes:Providing value added services to retailers such as remote stock warehousing and pre-retailing, together with reverse flows of packaging/waste for recycling/disposal to improve vehicle utilisation.
Exploring the possibility to broaden the geographical coverage of the scheme including integrating the scheme with new retail development. These initiatives will support the scheme moving to a sustainable business model where contributions are made in line with the benefits derived from the scheme.
Through START will also examine the linkages between the consolidation scheme and a range of local and national developments such as the working time directive, managing freight movements during the construction phase of city centre developments, review of loading and waiting restrictions etc to seek to maximise the potential to promote consolidated deliveries.
Incentives
Utilising the established freight network, incentive measures in Bristol will focus upon improving the efficiency of 5-10 freight fleets through a package of support, technical guidance and training tools. These will include techniques to improve the efficiency of lorry fleets embracing the vehicle (operation and maintenance considerations), the driver (safe and efficient driver training for 50 people) and the management of operations to reduce mileage and increase load factors.
  Bristol City Council Ed Minihane DHL-Exel Supply Chain  Ian Foster |